Backstage Rising In collaboration with WiMP and the Roskilde Festival's growth layer focus (Roskilde Rising), we focus on discovering new music and international trends in music distribution. Backstage Rising presents international and renowned names from the music business, giving you the latest updates on developments and issues. You get the opportunity to learn about Roskilde Festival's own experience with the concept Roskilde Rising, where we focus on creating closer bonds and involvement between band and audience.
The program is under development, but by now we can present: Thor Martin Jensen, Global Head of Editorial at WiMP, who is recognized for his editorial and local approach to music streaming inspires and guides listeners on a wide range of musical genres and moods. Among other things, Thor talks about how WiMP's music editors differentiate by using artistic user communication in the digital world, and how to promote your music or artist in WiMP.